Rhododendron is highly valued by gardeners in all Europe and Americas, originated in the Himalaya. Local people who admire its beautiful blossoms, covering the hills from Bhutan to Nepal, often don’t know that they also possess a wonderful, rich, balsamic and rare floral fragrance. Rhododendron flowers are one of the five plants used for Himalayan incense, symbolizing the five elements that help to sanctify and harmonize the environment. Fragrant blossom powder is used as incense for pleasing deities.

In perfumery, the scent of rhododendron flowers, though not as prominent as some other floral notes, can add depth and complexity to fragrances with its sweet, floral, and slightly fruity aroma. Extracts from rhododendron flowers are sometimes used as a minor component in perfumes, contributing to floral or green accords. While it may not be a primary note, it can enhance the overall olfactory profile of a fragrance, offering a unique and nuanced character.

In magic and folklore, rhododendron is believed to possess protective qualities, warding off negative energies or evil spirits. It has been used in rituals or spells aimed at protection, purification, or enhancing psychic abilities. The aroma of rhododendron is said to have a calming and concentrating effect, making it useful for promoting relaxation and focus in aromatherapy. However, scientific evidence supporting its efficacy in these areas is limited.

    • Natural incense MIMIR


      We crafted this hand-made natural incense for those of you who are constantly in a hurry, on the run, trying to reach something that sometimes might be unreachable. We believe that this incense (red sandalwood, sandalwood, rhododendron and other plants) will help to:

      • Keep clean thoughts and mind;
      • Find a solution in difficult situations, enlighten the mind;
      • Reach harmony with yourself and the world;
      • Reduce anxiety and stress.

      In Norse mythology Mimir was the guardian of the wisdom well. He was famous for his knowledge and insights. Even the chief god Odin desired to drink from Mimir’s well, therefore he traveled to the land of giants to gain powers of knowledge.

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